5 Marketing Mistakes You Are Making (and How to Fix Them)

People always ask me for marketing advice. Which is to be expected with a degree in communications and 10 years of PR / marketing expertise under my belt.

With the online space constantly growing, algorithms changing, brands evolving, it feels impossible to keep up with it all, but there are five common mistakes I continue to see influencers making when it comes time to market their businesses.

If you ever feel like your speaking into a black hole hoping someone will talk back, this post is for you!

A lot of these mistakes require only simple fixes, it just means we need to really be thoughtful, mindful, and intentional about how we are putting ourselves and our businesses out in the world and how that can attract your ideal audience.

For more, click below!

Find this useful? Pin it to Pinterest using the pic below and help spread the word.

In terms of marketing yourself, what have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Free Download

5 Marketing Mistakes You're Making, and How to Fix Them

We need to really be thoughtful, mindful, and intentional about how we are putting ourselves and our businesses out in the world and how that can attract your ideal audience. Learn from this blog post how to fix the mistakes you are making . By Julie Solomon Blogging Expert.

Why You Need a Mission Statement + How to Create One

Mission statements, you may hear these words and think...eh? blah. yawn. nah....

A mission statement may seem overused and unimportant in the scheme of things, but that couldn't be farther from the truth! A well-crafted one can help you focus your brand and long term goals in a way that sets you up and apart from the rest. 

It can give you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy. It can help you define your business and establish your brand, and it can help your team focus their efforts and suggest ideas that fit with what you’re trying to do.

So how do you craft a strong mission statement? 

Start by defining who you are. Who are your customers? What service do you offer them, and where and how do you offer it? What sets you apart from your competitors? Why is all of this important to who you are as a brand?

Then craft your mission statement. Keep it short, simple and specific; avoid banal generalities and overused buzzwords, but do user trigger words that define and set you apart. 

For a FREE Mission Statement tipsheet and how to properly DECLARE then SHARE it with the world, click below! 

TIP: Your Mission Statement Should also be in your Bio  and in your Social Media Profile Bios! 

Find this useful? Pin it to Pinterest using the pic below and help spread the word.

How do you use your mission statement to grow your brand? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

 

Free Download

How To Create a Blog Mission Statement

A mission statement may seem overused and unimportant but a well-crafted one can help you focus your brand and long term goals in a way that sets you up and apart from the rest. Julie Solomon Blogging Expert.

Influencer's Goal Setting Worksheet for Summer Success

The Summer swing is almost here.  It's our time for beach days, vacations, margaritas, and a more laid back state of mind that in hopes will be a welcomed mid-year business recharge. The Summer months come with their own schedule, which can take us off our game. I love a schedule and really do work better under a regiment. With this said, I try to pay extra attention during the month of May to make sure I stay on track and strategize effectively during the summer months.

So what do you want to accomplish this summer? If you plan ahead, you can really set yourself up for amazing success once the fall months hit. 

Have your ideas? Now let’s turn them into smart goals! Create a plan with small steps that lead to the big change you want to see happen. Also, take the time to write down your goals. We are 40% more likely to achieve goals when we take the time to write them down, instead of just keeping them in our head.

Smart goals that work must:

  • Be Specific: There’s a difference between saying you want to grow your business this summer and, "I want to grow my business by $15,000 in revenue this summer."
  • Be Measurable: Give yourself daily, weekly and/or monthly steps that visually help you to see progress toward your goal. I also like to start from the end result and work my way back. For example, if you know your ultimate goal is to make $15K in revenue this summer, you have to earn at least $5,000 a month to reach that goal (or $1,250 a week).
  • Have a Time Limit: Giving yourself a date for your goal gives you a point to aim for, and it also helps with calculating your measurable steps so you can see how much progress you’re making toward your goal. With this example, our time limit is Summer, or June 1- August 31. 
  • Be Yours: Just because your friend or hubby wants you to make $15K this summer doesn’t mean you will. The goals you set must be YOUR goals—because you’re the one that must fight to accomplish them.
  • Be in Writing: As I said earlier, the best way to set goals is to write them down, including all the steps it will take for you to get there. This is a great way to keep yourself accountable and to see your advancement.

I would like to remind you -- Don’t get discouraged if your goals aren’t accomplished in the exact way you originally planned or if you get off track. Bumps occur. Life happens. And that’s okay. Flexibility in  your goals are essential. As long as you focus on the end goal and take small steps toward achieving it, you are on your way to making big change. You have to start small to grow. 

Click below for your FREE Goal Setting Worksheet. This really helps me when I need strategic direction. I hope you find it helpful too! 

Free Download

Goal Setting Worksheet for Summer Success

How do you strategize to meet your goals? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

Find this useful? Pin it to Pinterest using the pic below and help spread the word.

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

 

If you plan ahead, you can really set yourself up for amazing success once the next season hits. This really helps me when I need strategic direction. I hope you find it helpful too! Let me know if it's useful. Julie Solomon Branding & Blogger Consultant.

Introducing....The Influencer Podcast!

I’m sharing some VERY exciting news today! For months, I’ve been developing and pouring my heart into a new project, one I’m incredibly humbled to share with you, and one that I hope will add continued value to your brand and business.

Introducing... The Influencer Podcast!  

That’s right - I’m making my way into the podcast world and will be hosting and sharing a new episode every Wednesday, starting this Wednesday April 26.

The Influencer Podcast will explore the secrets behind the careers of today’s top social influencers, and guests will join me in a conversation of how they engage, persuade and grow their unique influence. With celebrity guests, accredited bloggers, brand representatives, industry elites and other global influencers, The Influencer Podcast will teach you to strengthen, monetize and build your own industry-leading influence!

If you’ve been a long-time follower, you know that I have a YouTube channel, along with Facebook Live videos on my social channels, because I thrive off connecting with readers. I’ve also been craving more direct interaction with people in the digital space - which is where the big idea for the podcast was born!

I’m thrilled to get into the minds of such brilliant people on a weekly basis and use what I’ve learned as a marketing strategist and publicist to bring out all the juicy tidbits of influencer success. There is major knowledge in every episode and the guests are beyond inspiring!

For this weeks launch, I have pulled in ABC's The Bachelorette Kaitlyn Bristowe and Shawn Booth to talk about how to stay authentic on social media, Founder of @ilovecreatives + PeopleMap.co + @madewithmap Jennifer Puno shares how she organically grew her @madewithmap following from 0 to 80,000 in just 1 year, one of the top agents for YouTube and social talent, APA's Digital + Branding Agent  Dustin Parker shares how to stand out in a saturated market, and West Coast Marketing Executive of Shopstyle Deanna Ritter spills her secrets to becoming a bankable lifestyle blogger. 

Want to know more?

Click here to join the Influencer Podcast newsletter. In it you’ll find:

  • Exciting FREE exclusives

  • Show notes

  • Special offers, before anyone else

  • Fun tidbits about the podcast

  • Information about how to access the show

  • Details about the launch-day festivities

You can tune in to The Influencer Podcast via iTunes and Stitcher. Make sure to subscribe so you never miss an episode! 

I’m endlessly thankful for your support in general, and to have you along as I start the podcast journey would mean the world to me. Plus, it’s going to be a blast!

I look forward to connecting through the Influencer Podcast newsletter and via the show each week!

 

5 Step Cheat Sheet to Your First $1K Blogging

I’m often asked for blogging tips or how-to. When trying to build a blogging business, bloggers search for ways to maximize exposure in the shortest amount of time. I get it. I, however, think traditional forms of blogging are fading and new opportunities are sprouting for influencers to develop a voice. When I first started my blog, I understood the value and importance of an active and consistent website (which is, hands down, the key ingredient to blogging), but I used my blog to supplement my online presence and marketing. These two components became the only things I used to grow my business. And it remains the same to this day (...until I launch my podcast next week! More to come).

Blogging enabled me to add more flavor to who I am as a person, not just as a publicist and marketer. Some bloggers have an easy time posting everyday, I’m not one of those people.

Writing is a discipline. I practice and blog as part of my daily workflow. I write for my clients and audience who look to this space as a place of education, inspiration and actionable wisdom…and in return this space is an opportunity for readers to share their lives, thoughts and experiences with each of us. This site has become a place where people meet, create, perform and share in a connective way. That’s precisely what I want.

With blogging can come hurdles, plateaus and just overall frustration. Even though I know, as I am sure you do, there is no perfect roadmap or secret to success. There are super simple strategies you can use, starting today, to help your blog grow into the business you've always intended it to be. It's simple solutions that help you connect in a more engaged, authentic and monetized way. 

For my FREE 5 step guide, sign up below! 

Find this useful? Pin it to Pinterest using the pic below and help spread the word.

If you want to learn more about blogging, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

How do you monetize on your blog? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Free Download

5 Step Cheat Sheet To Your First $1k Blogging

Blogging enabled me to add more flavor to who I am as a person, not just as a publicist and marketer. Some bloggers have an easy time posting everyday, I’m not one of those people. Julie Solomon Blogging Consultant

How Much to Charge for a Sponsored Blog Post + Best Practice Guidelines

Ahh, the one question that everyone wants the answer to — how much do I charge for a sponsored post? We have talked about how to best negotiate your rates, but in order to really gauge your payment, you need a good baseline to start. How much you should charge really has 0 to do with a number, and everything to do with understanding the different factors that come in to play when garnering that "perfect number" — the size of the project, the requirements, the company/brand budget, the deadline, etc. 

That being said, it’s good to have a base price in mind to give to brands when it’s time to start talking payment. Sometimes brands will tell you what they’re offering upfront. I always like this because it lets you avoid the annoying back and forth and shows you that the brand really means business, as they have set aside money in their marketing budget for sponsorships.

I want to go over the groundwork before we crunch the numbers, so you can start to think and feel for yourself when it comes to knowing your value, and monetizing it. Here are my no fail guidelines to guarantee that you charge a rate that is fair and lays the groundwork for financial success an an influencer. 

Rule 1: VALUE Yourself + Know Your Worth

Before we dive in, I want to make sure that you understand that your work matters, and should be compensated for it. And I am not talking in the form of product or gifting. I am talking an actual pay check. You wouldn’t start a new job at a restaurant and accept payment in the form of mac and cheese or the occasional Caesar salad, would you? You deserve to be paid just like everyone else in this country who has a job, so why is it ok for brands to ask you to promote their stuff in exchange for product? Bottom line, its not.

You’ve put effort into your web design, photography, social media growth and developing yourself as a brand. There is so much time spent and value offered. This is something you built. If you have knowledge, a skill set and you work, you get paid. That’s simply how the world works and blogging is not different -  it's just as much a job as being a server at a restaurant or an accountant at an office – the only difference is the set of tools you use.

It doesn’t do anyone good to accept work in exchange for free product. And if you want me to be completely honest with you --it diminishes the quality and growth of influencer marketing and the business of blogging as a whole. What this does is tell the people reaching out to you that it's acceptable to not assign value to your work and to feel free to approach other bloggers in the same manner. This is what I call “Blogger Devaluing” and all it does is reduce the worth of the work we do as bloggers.

The rule of thumb is simple, : always charge something for your work, even if the product itself is free. If you are doing this -- then I encourage you, for the sake of your job, for the sake of my job, and for the sake of every other blogger who is reading this posts' job --- please stop. It all started with each of us, we can't be the source of the problem by accepting offers that diminish our growth. You are worth more than a gifted necklace or dress. I promise. 

If you want to know what to say when a company tries to do this (after trying to come to some kind of monetary agreement, they are still coming back, pushing product only)--- here is a response email that you can use:

Hi X, 

I appreciate your interest in (X BLOG). I have worked for the past +X years to build my brand, audience and reach. Paid placement is a reasonable request to have access to my dedicated and highly engaged audience, as well as my compensation for the time, photography and equipment it takes to run my blog. I only promote products that I have fully tested and truly endorse. Feel free to reach out in the future if you budget changes, but please be aware that we are running a business and cannot provide free work.

EXCEPTION TO THE RULE: 

Are you looking to build a  niche category of sponsored work? Then it might be ia good idea to take on 2-3 product posts that you are (truly) interested in and build a quality showcase of your work. This is what I did a lot in my first year of blogging. It’s hard for a brand to understand the quality of work that they will receive if you don’t have any current examples of this. I know it’s tempting to not do a really spectacular job when it’s for free, but think of it as padding your resume. Once you have excellent, well written, quality product reviews/sponsored posts live on your website, you are good to start charging fees from then on, without ever looking back!

There are, of course, circumstances when gifting or exchange is acceptable. Someone offers you a complete home makeover for a blog post, a trip of a lifetime, or the value of the product far exceeds the value of the post. But, the likelihood of this happening is fewer and far between. It’s usually a product with little worth and most times we couldn’t even use it. 

One time, I accepted a sponsored post in exchange for a collection of furniture that exceeded over six-figures. Therefore, I was more than happy to write about the furniture "for free" as the value I was receiving was very high. Also, it gave me an opportunity to build a relationship with a brand that I really loved, and I still work with them to this day. So its important to note that if you get a really great opportunity to work with a brand that you truly love, then I would consider the opportunity based on your long term goals

I really want to emphasize that as soon as you start charging for posts, not only do you value your work, but you’ve sent it out there into the blogger universe to come back to you ten-fold. 

One of my Pitch It Perfect students recently shared that when she put her foot down with herself and set her values (quite high) the offers she receives are high quality and have led to her being able to run her blog as her full-time job!! 

Rule 2: NEVER, EVER include a rate sheet. EVER! 

Did I make sure to mention to never, ever, ever, do this? :) You never want to send a rate sheet. If you have your rates listed somewhere on your site, please take them down when you pop off of my site later! The reason is simple: you lose all of your negotiation power. 

Rate sheets are usually just a way for brands to find the cheapest rate and do a quick shop comparison in most cases. It doesn't do you any good and the only purpose they serve is to set false expectations. Rate sheets are also getting very archaic, as the in the know and well versed brands and PR firms have come to realize that there are far too many things to take into consideration when partnering with you for work through your blog and socials. Depending on what factors come into effect, what you charge one customer/brand may be completely different from what you charge the next.

You want to consider things like, lead time (the time it will take for you to complete their requests), cost of production (photography/videography etc.), social sharing specifics, exclusivities, and your blog and social reach. If you have a media kit, it’s a great place to include an outline of what’s included in a sponsored post and the pricing, but never actually include the price!

You will also want to create and have both parties sign a contract, this way you are protected. There is nothing worse then talking with a brand about a post, do the entire thing and post it and find that when it’s time for you to get paid, they’re suddenly non-responsive. Signing a contract helps avoid these issues and also holds each party accountable for their responsibilities.

I discuss in Pitch It Perfect exactly how to itemize all of this to determine your best rate as well as the strategy behind a media kit, contract and invoicing with templates and specifications. If you are interested in joining, I am offering 10% off for this week only, as a thank you for reading this post!! :) Use Code: BlogBonus

Rule 3: Every Contact is an Opportunity to Connect, and Monetize 

Never ignore an email because every contact is an opportunity to monetize. Just because a customer doesn’t know your value does not mean you can’t educate them. Some of my best opportunities has come from replying to emails that I didn’t think would lead anywhere (yeah...you know those emails I am talking about). No one will fully understand the value of your work until you toot your own horn and tell them. 

Even if the brand is reaching out to offer you a product in exchange for a post, you still have an open window to try and gauge what kind of budget they could be working with to try and meet them in the middle.

One question I always get is: "What if a brand won't give you a budget and keeps asking for yours?" If you want to know how to respond when a brand demands a rate, but you don't want to give them specifics, then head over to Pitch It Perfect - where I lay out exactly what to say, and give you email templates for you to respond when quotes are requested. 

I’ve listed these guidelines to help set the standard for any blogger or influencer work. I have also included a rate sheet calculator worksheet, for free, that will help you factor your rate! Download it below!

Remember, this is for internal use only, so you can gauge a starting price point for all your amazing work. If you are serious about stepping up your blogging game and want to know how to factor the range of rates you need, how to best negotiate, and how to respond to brands with confidence, then I encourage you to sign up for Pitch It Perfect and get your 10% off today! 

Too often we see people being taken advantage of by companies offering minimal payment (or no payment at all) for maximum work. It was time that I share the wealth of information so you too can grow and shine your amazing work on to all of us!!  The more we all stick together, the easier it is for all of us!

Find this useful? Pin it to Pinterest using the pic below and help spread the word. 

How do you navigate charging for posts? How do you factor your rates? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Learn how much to charge for a sponsored blog post + best practice guidelines by Julie Solomon Blogging Expert.

FREE DOWNLOAD

Get my Tips on How to Factor Your Rates

How to Keep Your Online Brand Consistent

Chances are you are constantly logged into to one of the amazing social media apps that most of us use daily. While there are so many social networking platforms, these sites can be more than just catching up with old friends; they can be the best marketing resource you have in your business!

Which is why consistency with these platforms is key.

how_to_keep_your_online_brand_consistent

I (along with many of my blogger friends and my students) have been paid thousands of dollars to talk about things that we love on social media platforms like Instagram and Facebook. To my fellow influencers out there, this may not seem like a shock. But it’s still kind of…crazy, right!  

I mean, why are companies putting millions of dollars into the hands of influencers every month to talk about products, ideas or places they are passionate about? Because when you un-tap the power of these apps and learn how to leverage them to reach your ideal clients, it can entirely transform your life and your business, and be a major sell-through for companies. Win Win!

Let’s throw it back to October 2013 when I had less than 2,500 followers on Instagram and had no strategy in place with my online brand and social media.

Today I am on the cusp of 30K…. that’s an 1100% increase in a matter of 3 years.  

But here’s why this matters. It isn’t about popularity, it’s about growing the RIGHT audience, and I’ve managed to do just that with consistency! I am always a supporter of the turtle in the race. Just because you didn’t grow 10,000 followers overnight doesn’t mean that you should call it a day while crying in a tub of ice cream.  It’s just about noticing this little improvements, the day by day small growth  --- as that is what leads to long term growth.

So let me share with you a few tips on how to stay consistent with your social media brand in a way that will help you grow and profit long term.

Don’t Be An Online Catalog: It’s easy to think that your social media should be flooded with your #OOTDs, what you wore todays or just your work. Instead, share things about your life! Share about your pets, or your kids, or your travels. While it sounds silly, your ideal follower needs to connect with you, so they then can trust you, buy from you and grow with you. You are more than your work and your cute outfit from Nordstrom, so choose things you are comfortable sharing and keep it cohesive and consistent!

PRO TIP: Once a week, schedule out a post that has nothing to do with your work or your affiliate links. Ask your followers to share something about them selves in return. And see your engagement skyrocket!

Images Matter: Your feed is a curated look that gives the audience a 360 view of your life. Make sure every post is a reflection of your brand and is up to par in terms of the quality your followers can expect from you!

Build A Community: Now, don’t you leave this post and go give about 15 people a “Love your feed” comment with a heart emoji and think that you are building a community! #AintNobodyGotTimeForThat

Instead, reach out, leave meaningful comments, ask questions, connect with people and send some encouragement!

It’s called social media for a reason… you have to be social.

If you wouldn’t walk up to someone in person and say “love your feed”, then you shouldn’t be doing it on their social media comments either.  When I really, and I mean really started being intentional with my connections on Instagram, everything changed for me in terms of authentic growth.

PRO TIP: Take 10 minutes each day to find accounts that you are genuinely attracted to and you would think would be attracted to your brand, and authentically engage with them. Ask questions, then go back to them a couple of days later, and then again. Stay with them, support them --- I promise you will see it in return ten fold.

Captions Are King: Captions are the best way for you to connect with an audience and build a consistent brand.

If you have a photo but are stumped on what to say do this: tell the story, tell me why this photo matters, explain the context of it, or why I should care about the moment you are sharing. It’s so easy to get caught up in little sayings or one off sentences, but the true connection comes when you not only invite your followers to “like” your post, you invite them into that moment – that is when people truly connect with your work, with your life, with your story. Now, you don’t have to be all long winded (like me hahah) but don’t let those captions go to waste, think them out and tell me why I should care (and not just keep scrolling!)

PRO TIP: Take one day a week (for me it’s Sunday) to plan out your captions for the week. Get them drafted so you aren’t overwhelmed in the moment. That way you only need to go back with minor edits, if anything, and you are ready to post a truly engaged photo! Put them in the notes section of your phone, its easy to copy and paste that way. It really does help.

 

For a TON of other quick tips to keeping your online brand consistent, download the FREE worksheet below.

How do you keep consistent on social media? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

PRO TIP: Once a week, schedule out a post that has nothing to do with your work or your affiliate links. Ask your followers to share something about them selves in return. And see your engagement skyrocket! by Julie Solomon Blogging and Branding Consultant.

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

DOWNLOAD MY TIPS ON HOW TO KEEP YOUR ONLINE BRAND CONSISTENT

How to Get an Email Response, Fast!

Writing an email to a powerful person can be pretty intimidating, especially when you’re starting out as an entrepreneur, blogger or influencer trying to get a foot in the door. But instead of letting the fear take control, ask yourself this one question: What do you have to lose?

GetAnEmailResponseFast

If you ever want to achieve your dreams then you need to take action. One way to do that is to start connecting with those powerful players that you want to attract to your brand or business. This could be CEO's, brand representatives or fellow bloggers/influencers that you admire. After all, they might be so inspired that you took the time to connect with them, they may write back.

The same can be said for when you are pitching yourself to a company or brand to collaborate with, which I discuss a lot in Pitch It Perfect.

A well-written email to the right person can open up incredible opportunities for growth and learning.

In fact, that’s exactly what happened when I was 22 years old in New York City emailing some of the “busiest people on the planet,” including owners and high level executives at some of the top PR firms in the country, asking if I could learn from them. I followed my fear and “the unthinkable happened”. I actually received emails back!

This helped me land a job plus opened up exceptional opportunities and mentorships with some of the industry’s top execs. So are you ready to find out how?

It’s time to boost your confidence and write a cold email that could change everything!!

Join me as I share a ton of action-based tips on how to pen a powerful email that would compel any executive, media power player or brand representative to open it!  

Here’s a few tips to get you started:

ASK WHAT YOU CAN DO FOR THEM, NOT WHAT THEY CAN DO FOR YOU:

At their core, humans are wired to help others. When you think about it, all of those massive influencers you hold in high esteem had to start somewhere, so who helped them get there? It’s very likely they too had mentors along the way and possibly someone who gave them advice early on, which led to their big break. Once they’ve reached the top, they usually want to share that knowledge. Asking how I could serve their needs in my cold emails is how I earned a reply and consequent job from one of the top PR firms in the country. It's also how I earned over six-figures in just year 2 of blogging, and rebranded my business which has paid off ten-fold. People are always used to getting emails where people want something from them. It’s crazy how surprised and responsive they will be when they know you are asking how you can help them.

SHOW EAGERNESS AND GENUINE PASSION:

If you have a genuine interest in the industry or company, show it. Compliment their work!! There is nothing more exciting than reading an email from someone who’s so passionate that it reignites your own passion. The person reading will not only feel flattered, but will ultimately feel obligated to return the same level of interest. Your enthusiasm will also showcase a confidence and drive, thereby elevating your pitch and showing you deserve to be working or collaborating with them.

DO YOUR HOMEWORK:

If you decide to hit send with a blanket email that isn’t personalized toward your recipient and offers no indication of your knowledge about the person or company, then don’t expect a reply. The best way to form relationships over email is to show that you’ve done the homework. You’ve talked the talk and walked the walk! Taking time to research the person or business beforehand will pay off and, more importantly, result in a reply. Not only does it show your enthusiasm, but it can also highlight common interests that you may not realize exists. In the same way that a first impression counts when meeting face-to-face, make sure your email leaves them thinking about you, in a good way.

If you want to know other important information on how to get an email response fast - like what to include in your email, when to send your email (best time) and how long your email should be, If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

What email strategy do you use to guarantee a response?  What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

 

A well-written email to the right person can open up incredible opportunities for growth and learning by Julie Solomon - Blogging and Branding Consultant.

How To Stay Motivated with Your Blog

In this weeks Facebook Live, I discuss how to stay motivated when you aren't seeing blog growth, and give you 3 simple steps you can apply immediately that will help your blog traffic and social media engagement increase. Make sure to join us weekly on Thursday's at 12pmPT for a new "Q&A Thursday", where I answers YOUR questions, straight from the survey

How do you overcome growth plateaus? What have you found that works well, and what have you fund that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Don't give up your blog, being a blogger is amazing, trust me! Maybe you aren't seeing blog growth, but here I give you 3 simple steps you can apply immediately that will help your blog traffic and social media engagement increase

How to Negotiate Rates + The Most Important Questions to Ask

Getting one of your first paid collaboration opportunities as an influencer is one of the most exciting moments as an influencer. After all, blogging and influencer marketing is a business, so a paid opportunity is the equivalent to a sales rep landing their first account or a business owner selling their first product. It is what signifies your brand as a business. It brings credibility and income. 

Not only is a paid collaboration lucrative for your business, but it is also that boost of confidence and morale needed to continue your growth.

Once you have confirmed a paid collaboration, its time to start negotiating. You have already developed a sense of trust and loyalty with the brand. They know you are here to genuinely support and serve them. They know you are professional and, therefore, a credible influencer.  But, there are a few steps you should take to make sure that you are compensated fairly, as well as staying competitive in your market.

Step 1 in Negotiation Strategy is to Gather the Asks

You want to make sure you have everything that brand is asking you to do, and you have it in writing.

Step 2 Ask the brand What’s Your Budget?

That way, you can run numbers based on their budget. If the don’t give you a budget, then give them a range amount based on what their asks. Keep in mind the time it will take to complete this project, as well as outsourcing materials like photography, to cushion your budget a bit.

Step 3 Present / Counter the Offer

Use the worksheet below that shares the 7 must ask negotiation questions you need answered for a successful paid collaboration. You want to make sure all asks are laid out and everything is in writing.

Now, sometimes an offer is already presented to you, along with a compensation amount. In this case, you still want to make sure that you gather important information and ask the right questions so you know if this will be a good fit for your brand in the long term. You still have a right to counter their offer even if they have already put a number on the table. If their number is firm with no wiggle room in the budget, then perhaps you can adjust some of the collaboration specifications so both parties feel confident in the agreement.

If you want to learn more about negotiating your rates, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

How do you field the negotiation landscape? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I answer your survey questions each week during my Q&A Thursdays on Facebook, so I can’t wait to connect with you there!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

How to negotiate your rates? 7 questions that you need to ask by Julie Solomon - Social Media, Branding and Blogging Specialist.

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How to Monetize While Staying True to Your Brand + The Best Affiliate Companies to Align With

Had a blast chatting with you on Facebook LIVE today! If you weren't able to catch it live, you can watch the replay below. Make sure to join us next week, and every Thursday at 12pmPT for a new "Q&A Thursday", where I answers YOUR questions, straight from the survey

We talked specifically about the 3 steps needed to monetize more effectively, for more on that + the free worksheet CLICK HERE. 

If you want to learn more about monetizing, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

How do you monetize on social media? What have you found that works well, and what have you fund that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better and answer your questions on a future Q&A Thursday! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

Learn how to monetize your blog while staying true to your brand. Watch my video and find the answers to all your questions. By Julie Solomon

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

How to Land Brand Deals + Gain Followers With Your Elevator Pitch

Let’s imagine for a moment that your name is Allison and you work for a well-known lifestyle company. You are looking for a fantastic lifestyle influencer that aligns with your company’s messaging and mission to PAY for a collaboration. As the brand representative, you know you have an amazing product, brand, and a fabulous budget. You can’t wait to find the perfect influencer to work with, and you are excited to grow this relationship.

how_to_land_brand_deals

So you (Allison) start to scroll through Instagram looking for that ideal influencer. You know she is out there, as Instagram is the #1 place where influencers live.  But minutes pass, and before you know it, it’s been 45 minutes and you haven’t found a single influencer that is a good match for your super FAB and BANKABLE campaign.

Why?

For 1 very specific reason that happens more than you probably realize...

Because her Instagram bio looks something like this:

“New Wifey, mama to fur baby, lover of chocolate, Dallas babe, blogger at Southern Sass w/ Class. www.southernsasswithclass.com”

OR

“California Girl, Wanderluster, Love Beauty and Beach Vibes. #Goals jasminesmith@glitzlife.com“

OR

“Food, travel, little design inspo from my abode, blogger, wifey and mama of 2. Chicago, www.petalsandlace.com”

OR (heaven forbid)

It’s completely blank or just has a website link on it (gasp!) ;)

So what the fake Instagram bio’s I created are telling us is, maybe, some vague adjectives that describe who they are, and sometime a thrown in location. Perhaps they have a blog? I am guessing by the name of their email or website they have a blog, but don’t know for sure. And then they add something else about their life that really has nothing to do with them as an influencer.

So far, to be perfectly honest, these imaginary people have only talked about themselves in a way that gives me, Allison, 0 direction as to who they are influencers, who their audience is, what they do and WHY they are a great person to align with. 

Sometimes the bio’s get repetitive, like in the first example. She tells us she’s a blogger at Southern Sass w/ Class twice, as it clearly states that in her URL. We know she’s a blogger, but we have no idea what she blogs about or WHY we should check it out, nor is there a call to action.

Here we have so many wasted characters and nothing that tells me (Allison from the amazing lifestyle company) why I should invest in her.

Think about it, if you were a brand or potential new follower, would you care to learn more about or follow these imaginary people from above? Would you want to collaborate with them?

Perhaps these examples are making you a wince a little because they look like your bio? Now, don’t start to crawl in a hole. We have all been there, and that is why we are here now, to change it so it works FOR you.

How do you do this? With your elevator pitch!

Your elevator pitch is your introduction to the world.

It’s how you awaken the magic and connect people to your world and what it is you offer. It tells the audience what’s in it for them; what they are getting if they collaborate with you.

I have an elevator pitch equation containing 4 steps that will help you stand out and attract brands.

It is: 

WHO I AM + WHAT I OFFER + HOW IT SERVES OTHERS + WHY IT MATTERS. 

Who I Am is a clear-cut description of exactly who you are as an influencer or brand. This is where your education, experience, inspiration, location and background are highlighted.

What I Offer tells the story of the solution you provide, specifically, what is the audience getting from you.

How It Serves Others solves their problem. The only way you will ever be an effective influencer is if you, in fact, influence people to make a change – the best way to do this is to be their solution provider.

Why It’s Important is basically what’s in it for them, what is the audience getting out of engaging. Free gift or tidbits you can offer here are great.

Let’s take the first example that I gave you from above and tweak it so it works in her favor. Here’s how I rewrote it:

Helping fellow wifey’s create a blissful & delicious first year of marriage. Nashville, Chocolate, and Fur Babies are home. Contact@SouthernSassWithClass.com FREE Wife Recipes Made Easy cookbook: Bit.ly/wiferecipes

So here we have Who she is, What she is offering and Why it’s important – a wife who covers topics pertaining to the first year of marriage. Now, it might not be her 1st year of marriage, but the audience she is engaging will either be engaged or newly married. This keeps her audience specific, while at the same time always growing. 

Being specific here is so important because, if you’re talking to everybody, you’re talking to nobody. What new wife doesn’t want tips on how to create a blissful and delicious first year of marriage, right!

She also adds some additional information about who she is including her location, some favorites and a contact email that also tells her blog name, so we don’t have to repeat that later.

Then the most important piece - we have the how it serves others with the free cookbook. She has already started a relationship with you by hooking you in with free swag that is helping you create a happier home!

To give you one more example, let’s take a look at my elevator pitch.

•    WHO I AM: Marketing and Branding Expert, New York Times Best-Selling Publicist

•    WHAT I OFFER: Strategies for Bloggers, Influencers, and Creators

•    HOW IT SERVES OTHERS: It Teaches Influencers Important Tools And Principles to Level Up      their Business

•    WHY IT’S IMPORTANT: It Helps Grow Their Brand And Income.

This turns into: I am a branding and marketing expert and New York times best-selling publicist who teaches strategies to influencers, bloggers and creators to level up their business and grow their brand and income. TAKES 9:00 SECONDS TO SAY

And here it is in my Instagram bio:

julie_solomon_instagram_bio

 

It’s important to make sure your bio and profile picture are the same on all social media platforms. Not only are you staying cohesive and streamlined that way, but it allows for people who read your bio and see your picture on each platform to start remembering your brand.

Take some time to consider your elevator pitch, and how it translates in your bio and in your emails. Use the elevator pitch worksheet I’ve included in this post to streamline your bio and elevator effectively.  Download it below!

Keep it mind that your elevator pitch can and will change as you grow, so don’t be afraid to change it up. I do this frequently throughout the year depending on what I may be promoting at the time. But the pitch elevator equation stays the same. Promise me that you will start taking action today, because a year from now you’ll wish you’d started today.

If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

How do you use your bio to attract business growth and followers? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left.

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better. I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Learn How To Write The Best Elevator Pitch and Bio to Land Brand Deals and Gain More Followers by Julie Solomon Publicist, Brand and Social Media Expert.

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How to Grow Blog Traffic Using Trigger Words

"No matter what anybody tells you, words and ideas can change the world." -John Keating

We've heard it many times - words are powerful. Words can trigger an audience to think and feel in a way that immediately initiates action. Words in your content and social media posts are no different. 

Using words that connect with your audience has the power to increase engagement, and transform a blog post into a highly optimized and searched piece of content.

Whether you’re writing an email newsletter, social media post, blog copy, a press release or and even visual content – you need to integrate the right words. I call these TRIGGER WORDS.

Trigger words have the power to transform your business more than anything else. Why?

Because words mold perception.

Example: I am an expert in branding, marketing, and PR because I simply say that I am and I started writing copy that reflected this statement. I also have 10+ years of experience to back up what I talk and write about. But it’s my own perception in my writing that allows others to perceive the same thing.

Trigger words, together with other elements on your page, have the power to transform your blog into a defining brand. The right words are a paramount part of your content strategy and should be the driving force in how you connect to your ideal reader.

When you are able to attract and connect, you are able to grow. Start using trigger words in your copy and content, and you may be surprised in how much your engagement and traffic grows!

So, how do you figure out your trigger words? Here are the steps I used to cultivate mine:

1)   Close Your Eyes.

2)   Think about words that your family and closest friends would use to describe you. These can be adjectives or other words that describe elements of your personality. 

3)   Think about words that your business colleagues would use to describe you. Words that define our performance, your enthusiasm, your passion. 

4)   Think about words that excite you, make you happy, challenge you.

5)   Think about words you see other people use that connect with you and draw you in to want to follow them. These are words that are triggering you, so equally important to note. 

Here are some of my trigger words.

Celebrate, expansion, inspire, awaken, expertise, renew, outgoing, joy, attract, convert, imagine, commitment, conversation, platform, listen, feedback, growth, monetization, powerful, customize, perform, connect, share, yes, more, proven, brilliance…

I have about 50 or so words on a sheet of paper that I keep on my desk at all times. These words help me stay in line with my beliefs, my passions, my goals, and my brand.

You will probably notice that a lot of these are used in many of my blog and social posts. That is not by accident. ;) 

For your own Trigger Words worksheet, sign up below. Use this worksheet as a way to collect your trigger words. Print it out and leave it somewhere that is readily seen when you are creating new content. Feel free to add or omit as the year goes on!

How do you use words to attract your tribe? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

Using words that connect with your audience has the power to increase engagement, and transform a blog post into a highly optimized and searched piece of content. Julie Solomon - Blogging Expert

I’m hoping you’ll do the same! Please, introduce yourself on InstagramFacebookPinterest, Twitter.

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Social Media Editorial Calendar Template + How to Create

I have read repeatedly the secret all highly successful people have in common is an efficient workload routine that works for them. This does not refer to a generic to do list, but more planning out your day in a way the is optimal for long term consistency, productivity and growth. 

How_To_Create_An_Editorial_Calendar

It hasn't always been so easy for me to plan out my day, even though I have always been a "To Do List" woman. I LOVE making lists, there is something so exhilarating about checking items off. But without realizing it, I used to let other things that popped up take precedence over priorities that mattered more to my long term growth.

What I soon came to realize is that a planned routine, in writing, was my saving grace, it was my sense of professional grounding that was vital for my growth.

Then, I had a new idea (actually a very common recommendation that I finally listened to, ha!). How about if I just planned my day out, literally almost to the hour?

Imagine that you have already reached the most important goals of the day before its even lunch, is this even possible?

Once I started implementing a daily plan of action, I started realizing how much time I ACTUALLY had to create more, as well as how much of my time was wasted on distractions and energy depletions. I also started saying NO to so much, which was really a life saver

I soon discovered that every morning, for example, I need about an hour for myself. I needed this time to be able to do things that for just for me, before I started interacting with the rest of the world. That included my phone, computer, emails...even before interacting with my husband and child. I knew I needed to rise and have this time before they woke up and needed my time and energy. 

I also discovered if I planned out my day, item by item with a specific timeframe, I got so much done! Granted, some things end up taking more or less time (my timeframe is only an estimate) but having it in writing made me accountable and organized. Plus, if I forget or need a reminder, all I do is look at my calendar. 

The secret boils down to this -- consistency: every day is the same process, the same flow, no matter if the schedule is different. Every "priority" is scheduled by level of importance, as well as how long it will take to complete. 

Here is an example of how I plan a day:

6:30-7:30 - me time. This is EARLY (for me) and took a while for me to accomplish. But, it truly is the foundation of the rest of my day. Get up/ready for a workout. Walk the dog, pray, affirmations. Make hot water with lemon/ breakfast. Take a quick scroll of my inbox / ASANA and flag anything pressing I need to return or approve in the AM. All other emails can wait. Then, phone is off until 10am. 

7:30 - wake my 3 year old son, Camden, up. Breakfast and green juice is made. Enjoy some time with him. 

8:00-9:45 - workout + drive time 

10-10:45 - Back home, rinse off, phone/computer on.

10:45-11:00 pm - Overlook initial flagged emails, respond to any that are super pressing, leave the other emails for later.  

11-1pm - Time to create!!! I pitch clients, negotiate brand deals, write blog posts / create content, respond to blog / social media related posts and comments. 

1-2pm- take any off site meetings/or on site conference calls I may have or do research for upcoming posts, courses or clients. 

2-3pm- return emails or calls for the day (I do this later in the day so I am not distracted throughout my day. I always flag calls and emails and only take those that are immediate during the day. The rest wait until this time.)

3-4pm - Some days I pick Camden up from school at the time, or start to plan social posts for later in the evening, get content posted, plan out next day. Wrap up for the day!  

4-5pm - cushion an hour for anything pressing. 

I used to work until 7pm or later sometimes! Now, you can see how much actually gets done if you stick to a plan. It's so nice to have a clear cut START and END time of my day, ESPECIALLY since I work from home! 

Here are some tips: write out on a sheet of paper your top 5 priorities, then schedule based on importance (what must get done ASAP and so on). Add an estimated amount of time each will take. Try to refrain from checking your phone throughout the day. If needed, schedule out 15 minutes to check social media or emails, but make sure you end when that time is over. It's amazing how much time we "waste" going down the social media rabbit hole! 

Another perk I learned from this schedule was formulating an editorial calendar for my blog posts. This way I know weeks, if not months, in advance of what's to come, what I need to promote/post and what accomplishments are needed from myself and my team in order to grow successfully. No more missing deadlines. No more forgetting to post. It's all on my Google calendar every single day, itemized and prioritized. This also helps you when planning out content OR when you promote old content.

Tip: Pull your most popular posts from Google Analytics repurpose them by promoting them once a month on social media! 

For an example social media editorial calendar template for bloggers, sign up below. This is just an example that shows you how to plan out promotional content, but feel free to change or add what works best for you! 

How do you prioritize your workload? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

Get my tips on how to create an editorial calendar, the free template you can instant download is going to be really helpful! Get it now by Julie Solomon

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

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How to Grow Your Social Media Following

Something that I see online A LOT when it comes to social media and marketing is "How to Get More Followers". This is also one of the top questions (along with how to make money on social media) that I see come up A LOT in my survey. So, obviously how to grow your following is something that is really important to influencers. 

grow_your_social_media_following

I kind of get annoyed with the whole "one size fits all/ this is all you have to do to grow your following" because I don't believe that the following number is the answer to real long-term growth and profitability on social media. Now, of course, if you are an influencer you need to have more followers...and I want this for all of us. But, I want to make sure it's the RIGHT followers. 

A following number DOES NOT matter as much as attracting the right kind of follower.

Who cares if you have 500,000 followers when only 10 of them are genuinely excited, engaged and supporting what you are influencing online? I would rather have 50 followers who were true supporters of my tribe and will always drink my social media kool-aid over half a million who are out to lunch 99% of the time. Can I get an amen?

The more you can focus down on your ideal follower, the more you will be able to attract these followers. This is what you need to do in order to grow your social media following, the right way. 

Why? The answer is simple. ENGAGEMENT. Social media platforms, like Facebook and Instagram, have become so insanely saturated (1 billion people active on Facebook; around 700 million active on Instagram) that it's almost impossible to be seen if you don't have a super engaged following. Hello, algorithm! Therefore, if you have 1,000 and get 100 likes and 20 comments vs someone who has 10,000 followers that gets 100 likes and 20 comments. The account with the smaller following is what the social media platforms will promote more since that accounts engagement rate is higher. 

Therefore, you must cultivate followers who are authentic, engaged, and with you for the long haul, which leads to more profitability. 

So, how do you do this? With...

Consistency, Visual Messaging, and Creating a Conversation that Serves 

If you are not consistent with the branding/content you put out, if you're visual are all over the place (meaning, they do not create a streamlined, 360 view of your brand), you only write posts that are one sided, only about you and do not create a 2 way conversation...your social media efforts will fall flat and you will not grow long term. Period. 

I do not mean to come off harsh, but I want to be crystal clear with you on the importance of these 3 points. These are so incredibly vital to the long term growth of your social media platforms. It may not happen overnight, nor should it if you're really growing the right way, but you should start to see a consistent incline of growth if you hit these 3 points correctly.

For tips on how to do this, download the worksheet below, which gives you consistent steps at growing your ideal following on social media. 

If you want to learn more about how to grow your social media following, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

What are ways you grow your following on social media? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Alt How To Grow Your Social Media Following - By Julie Solomon - Brand & Blogger Consultant

DOWNLOAD MY TIPS ON HOW TO GROW YOUR SOCIAL MEDIA FOLLOWING

How to Make Money on Instagram

howtomakemoneyoninstagram

I recently asked to my social media community “What is the #1 issue/challenge as a social media influencer that you are facing”, and the most common answer was MONETIZING.

We all want more income, especially when so many of us are devoting more and more time into blogs, social media accounts, and influencer marketing.  I get it. 

But, in order to get what we want, we must change what we’re currently doing to make room for new ways of attracting what we want.  So what does this look like?  Let’s chat about three ways to make this happen:

You have to network, engage and then convert.

Network

A super simple way to network on social media is letting your bio do it for you…at least in the beginning. Use your bio as your connector, your “wingman”, your virtual assistant that introduces you to potential new followers and collaborators. Your bio needs to answer the question “What do I gain from following you?” What’s in it for potential new followers if they join your tribe? Why do they want to hit the follow button and become a potential customer or client? What are you going to help them with? What problem are you solving or service are you offering? How are you going to make their lives better or more purposeful? If you’re a product-based business, followers expect to be “sold” more. Whereas, if you are an individual, its best to come across natural and conversational.

If you want to learn how to "sell" in your bio, and create an elevator pitch that helps you grow your following and income, make sure to check out this post and download the free worksheet

You want to make sure you always tell a story instead of selling to your followers like an online catalog every time they come to your feed. Creating a story, sharing information, tidbits of wisdom, vulnerable moments --- these are all ways in which we connect and relate with one another.

When you are creating and sharing a service, like educational tips or fashion/lifestyle tips (yes…fashion and lifestyle blogs should be just as much of a service as they are a sale) we want to learn from you and be inspired by you, and then that makes us hungry for more content – which will lead to networking over to your blog and other platforms.

Engage

We want to use our captions to sell creatively, without sounding like a billboard ad. Instead of “Loving my new shirt, it is half off and comes in 3 colors” turn that into “I was feeling like my closet was a getting a little too drab and dark. Anyone ever feel this way? Perhaps its seasonal depression, lol, which is why I was happy to find this shirt came in 3 colors and didn’t break my bank!”

That way you are selling subtly while still creating a community and conversation. 

Make sure to download the worksheet below for a step-by-step guide to writing captions that convert.

If you are someone who is selling a lot on your social media, meaning, every post you upload has an affiliate link attached or a sales call to action, you want to make sure that you are giving twice as much. I like to think of it like this – for every time to “ask” your followers to buy something of yours, you want to make sure you are giving 3x of regular content with no sales strings attached.

You want to Give, and Give, and GIVE…THEN ask.

The same goes with making sure that every post isn’t a paid collaboration. This may sound counter productive when you are trying to make money from your social media accounts. But, constantly selling someone lessens the authenticity of your engagement. Engagement is the ability to hold the attention of an individual or to attract the individual to participate in some sort of activity. The activity you are trying to attract is not your sales, but your trust and loyalty.  This is what builds a tribe, this is what builds a movement, this is what builds a long term career as an influencer, this is what sets you apart from the massively saturated market of influencers, this is what turns $50,000 a year influencer careers into $300,000 a year careers. If you want to make long term, real profits in this business, you have to engage in a way that builds trust and loyalty, which in turn turns to profits and makes your social media account truly unique, not better, then everyone else. If your captions always look like a catalog sales page, then you’ll lose your audience and your chance to grow.

Convert

You always want to make sure your URL is going to some kind of opt-in (some place where they are going to give you their email), a sale, a direct link to buy something OR another place you are selling something  (another platform, podcast, YouTube channel etc).

PRO Tip: If you’re not sending them to an opt-in, then you should use this conversion opportunity to give them something for free. (Remember, we have to give, give, give).

This could be a free worksheet (like the one below), or some kind of “freebie” coupon or discount code, or free link to a webinar --which eventually leads to sales. The big ticket here is that you are building your newsletter list with the opt-ins, which is going to allow for your to grow your consumer base to blast to when it's time to sell something in the future. 

Download the worksheet below for 2 easy steps to network on social media, as well as step by step guide to engage your captions, so they covert for you!   

How do you monetize on social media? What have you found that works well, and what have you fund that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I am opening the doors to my free masterclass this Saturday, Feb 18 at 12pmPT. If you're ready to implement fantastic strategies to landing brand deals and pitching businesses, media outlets and collaborators, make sure to check it out HERE. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

How To Make Money On Instagram And A Free Worksheet by Julie Solomon Publicist

DOWNLOAD MY TIPS ON HOW TO MONETIZE ON SOCIAL MEDIA

How to Sell Yourself on Social Media

There was a time in my life that I would wake up in the morning, roll over, grab my phone, and immediately check Instagram. It finally occurred to me that, before even taking in my first deep breath of the day, I was checking a social media platform to see how many people liked me, how many people followed me, or if people liked me as much or as fast as they liked other people. I needed validation that what I put out in the social media space mattered.

The sad reality is that most of the time, it would make me feel anxious, frustrated and defeated. As a digital marketer, publicist and blogger, I knew metrics and social proof mattered. I knew that stats and feedback were important to my overall growth.  

But what I started making up and telling myself was that if I wasn’t getting the same, if not more, followers, likes and engagement every day as the day before, I wasn’t good at my job, I wasn’t performing like I ought to be, I was losing. 

I mean, what a pretty pathetic way to start a day! 

Perhaps you’ve been down this road as well? I wanted to share this with you to show how this can affect how you see yourself, therefore, how you sell yourself on social media.  

I quickly realized that the more and more I consumed, the less and less I truly created from an authentic space. I started to focus more on my purpose and service, focusing less on my own insecurities and issues with social media admiration and unhealthy obsessions with social media metrics.   

As passionate as I am about social media and how much it can bless our business and creativity, I know it’s easy to become addicted to the affirmations, follows, and likes.  

What I realized is how sick this morning routine had become. I needed to start creating something BEFORE I consumed anything on social media. 

I also started overlooking the following/liking stats altogether. The less of a focus I gave it, the more I realized how little is really mattered in my overall growth and profitability. 

I quickly realized that we all seem to fall within a sweet spot range of social engagement. All and all – we have a good idea of what our “range” is. 

Embracing my range as a target mark for growth instead of beating myself up for not hitting a specific number alleviated so much stress, and actually helped me come from a place of service with my social media, which led to a better relationships with brands, my audience, and that naturally helped me “sell” myself better. My business continues to grow now more than ever because I stopped putting so much weight in the total amount of followers, likes or comments I receive on a daily basis. 

As human beings we all love affirmations. We love to be told that we matter, to know our voice is heard and that we are liked and seen as talented. 

But the truth is:

You don’t have to be the best or biggest influencer in the world to still have an extremely successful career as an influencer. 

If you want a simple strategy on how to start selling yourself today, the right way, then subscribe below. The free worksheet will be sent straight to your inbox. 

If you want to learn more about how to grow your social media following, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro! 

Also, I would love to hear from you in the comments below. Is selling yourself the right way something you struggle with? Do you find yourself obsessing over stats and popularity instead of building a foundation of real authentic connection? Let us know your thoughts! 

For tips on how to do this, download the worksheet below, which gives you consistent steps how to sell yourself on Social Media

What are ways you sell yourself on social media? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

How To Sell Yourself On Social Media - By Julie Solomon, Brand and Blogging Expert.

Free Download

How to Sell Yourself, the Right Way

How To Become an Influencer

One question I get a lot from students, or during my master class is “How big of a following/audience do I need before I’m considered an influencer”.

When it comes to measuring the threshold of “influencer” rank, you will find some differencing opinions.  But, the most important takeaway when determining your influencer status is how consistently and intentionally your followers connect with you, not how many followers you have.

For example, I’ve seen influencers with considerably smaller followings outperform influencers with a much larger following. Why?

It all comes down to this commonality; influencers who consistently outperform also consistently engage, interact, and create value for their followers. They care less about being popular, and focus more on cultivating a tribe that supports an environment for long-term connection and influencing.

As a result, when these influencers align with a brand, and that brand collaborates in hopes to promote a product or service, they have an astounding response from their followers, and a successful campaign, which leads to sales and income growth.  

If you’re struggling to create a strong influence, click the link below for a tipsheet that will help you clear out the confusion and get on the right track!

For tips on how to do this, download the worksheet below, which gives you consistent steps on how to become an influencer.

What are ways you grow your following on social media? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left. 

I would LOVE to know what questions, problems or struggles you may have when it comes to pitching, branding, blogging and growing your following. Please share your thoughts in this quick survey that will help me get to know you better! I am excited to connect with you and learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Facebook, Pinterest, Twitter.

Free Download

How to Become An Influencer

How To Become An Influencer? By Julie Solomon

Featured: Podcast Interview with The Laptop Lifestyle

As an entrepreneur, there are few things worse than letting fear keep us from succeeding. Fear and failure have always been a choice that, in the past, has kept me "thinking small" when I should have taken action. It kept me rejecting opportunities for growth when I should have embraced them with eagerness and gratitude. It kept me in a state of comparison instead of a thriving place of creative individuality. There are still days that I even fear success, as strange as that sounds, and have to be extremely mindful to not become self sabotaging of my own brilliance. Fear stems from our pain of not feeling enough, understood, heard, or accepted.

podcast_interview_follow_fear

But the WORST thing we can do as creatives, influencers and entrepreneurs is to believe what we make up in our heads and tell ourselves. Instead, I believe in letting fear be the compass on where should be going and who we should be serving --- and my business is the driving force. 

Today I’m honored to talk openly about the lessons I learned about following your fear and how to pursue your passion with confidence and clarity on The Laptop Lifestyle podcast.  Let’s have a chat –> BELOW! 

RECENT PODCAST INTERVIEWS: Interview with RADIANT Podcast

Following Your Fears by Julie Solomon

FEATURED: Podcast Interview with Radiant Magazine

Happy Holidays everyone! I love this time of year for many reasons, one of which is the time to download and enjoy the holidays. But with this comes a ton of prep work to allow for the decompress. We have been behind the scenes over the past month gearing up for a slew of fantastic new launches for you in the new year. I've also been chatting with some lovely people, like Kelsey from Radiant Magazine.

In this podcast with Radiant, I share the first and most vital step to make any positive change in your brand, following your fear, and crafting the perfect pitch. You can listen to this interview here.